FX / HULU

For FX's The Lowdown, BOND's social campaign placed lead actor / executive producer Ethan Hawke everywhere through culturally relevant content capture. From concept development to onsite production, we brought Ethan directly into the social feeds of tv viewers, book lovers, music fans and the creators that they already follow. In New York and LA, Ethan was joined by the cast of the series to surprise fans at diners, stores, on the streets and in subways for unscripted moments primed for social. Our social-first content turned ordinary moments into conversation starters that introduced fans to the world and themes of the series in an authentic way that felt impossible to ignore.

THE LOWDOWN CREATIVE TEAM:


Brad Burris, Creative Director
Kate Milano, Integrated Account Director

Alexandra Kugler, Sr Account Manager
Ellie McElvain, Writer / Content Creator
Christian Medrano, Designer
Andrew Albritton, Designer
Nolan Ford, Editor