FX / HULU

For FX's The Lowdown, BOND's social campaign placed lead actor / executive producer Ethan Hawke everywhere through culturally relevant content capture. From concept development to onsite production, we brought Ethan directly into the social feeds of tv viewers, book lovers, music fans and the creators that they already follow. In New York and LA, Ethan was joined by the cast of the series to surprise fans at diners, stores, on the streets and in subways for unscripted moments primed for social.

Our social-first content turned ordinary moments into conversation starters that introduced fans to the world and themes of the series in an authentic way that felt impossible to ignore. The series premiered to rave reviews from critics and fans, with our social campaign eventually winning the Launch Campaign category at the 18th Annual Shorty Awards.

THE LOWDOWN CREATIVE TEAM:


Brad Burris, Creative Director
Kate Milano, Integrated Account Director

Alexandra Kugler, Sr Account Manager
Ellie McElvain, Content Creator / Social Producer
Jonathan Hensley, Lead Editor
Chrissy Mastrocola, Editor
Brian Vinik, Editor
Christian Medrano, Designer
Andrew Albritton, Designer
Erin Weir, Project Manager
Chloe Johnson, Coordinator
Jon Milano & Jun Hee Lee, AV Production


AWARDS
18th Annual Shorty Awards Winner: Launch Campaign
FX's The Lowdown: Ethan is Everywhere