To eventize the theatrical release of Gladiator II, our challenge was to honor the legacy of a franchise while giving new strength to capture the attention of a younger social-first audience.
As Creative Director on the campaign, I led our team at BOND to create the world's first AR-ena Popcorn Bucket and help Gladiator II win the internet, capturing a viral reaction from fans and earned media headlines. This interactive novelty concession took over trending social conversation, debuted with a social reveal video that brought fans inside the Colosseum to witness an epic 3D AR scene on the arena floor, as 2 gladiators battled at the bottom of the bucket surrounded by cheering Roman spectators.
We delivered an epic, first of its kind experience for movie fans around the globe & salted the wounds of the competition even further with influencers demoing the AR-ena carnage inside the popcorn buckets at Cinemark theaters.
The kernel of the idea was brought to life with team synergy and collaboration from concept storyboards & a custom shoot in BOND Studio, to immersive Snap Web AR technology, 3D motion design and interactive development & deployment with our Digital creative and engineering teams. Localized QR codes were created and placed inside the bottom of the popcorn buckets for international markets so fans around the world could experience the AR-ena at their local theaters through this limited-edition collectable concession.
GLADIATOR II / CAMPAIGN TEAM
Brad Burris, Creative Director, Digital + Social
Russ Lee, Creative Director, Digital + Social, UX/UI Designer
Brian Deininger , Digital Producer
Andrew Albritton, 3D/AR Designer
Ryan Figard, Sr Art Director, Motion
Nolan Ford, Editor
Jake Armbruster, Editor
Matt Winkler, Director of Web Technology
Olen Davis, Lead Developer
David Rosenzweig, Sr. Copywriter
Patrick Gookin, Creative Production Photographer
Martin Mamangun, Specialist of Creative Production
Pete Soldinger, Head of Creative Strategy
Darnell Brisco, Head of Growth
PRESS
TMZ - Gladiator II Popcorn bucket goes viral
