As Creative Director at BOND, I partnered with Jazwares toys & collectables to redefine the visual world of the Squishmallows brand as we developed a bold, high-energy lifestyle aesthetic for photography and custom social assets to launch major film, TV, and apparel collaborations. Centered on a dynamic color system, the production utilized three unique set designs where young talent and fan-favorite plushies integrated seamlessly with meticulously coordinated art direction.
Working alongside the BOND Studio team, we captured an array of Squishmallows products within bespoke environments. We utilized custom-built sets and props designed to align with the brand's evolving image, ensuring a consistent look across all marketing channels. This involved producing and directing a two-day lifestyle photography shoot featuring talent to bring the high-energy creative concept to life.
Our team also oversaw the complete post-production process to ensure every final asset met the highest visual standards. We managed all retouching and resizing for the production suite, delivering a versatile collection of content tailored for various digital and social platforms. This end-to-end approach allowed us to maintain the integrity of the dynamic color system from the initial capture to the final delivery.
For Squishmallows Day, our "Squish Around & Find Out" teaser kicked off the social content blitz for the brand with a social 3D GFX faux ooh billboard that burst open to reveal hundreds of Squishmallow toys raining down over the city as a crowd reacted in surprise. Our team captured the simulated stunt on location in DTLA and modeled / composted the creative in post to bring the scene to life.
To launch the Squishmallows x Crocs collection, we produced a vibrant content shoot featuring Cam the Cat that highlighted him "designing" the new line of footwear. We introduced the collaboration through a social-first edit, delivering a seamless visual experience across both brands' digital channels to celebrate this fan-favorite partnership.
SQUISHMALLOWS CREATIVE TEAM
Brad Burris, Creative Director
Drea Althoff, Creative Director
Leslie Sager, Sr. Director, Creative Production, BOND Studio
Katie Bettini, Art Director, BOND Studio
Ariel Roth, Associate Creative Director
Ryan Figard, Sr. Art Director
Maddie Buckman, Digital Producer
Ari Norvelle, Account Manager
Jon Milano, Sr. Direction Production
Martin Mamangun, Specialist of Creative Production
Nolan Ford, AV Editor
Darnell Brisco, Head of Growth
