For Disney's Cruella, BOND orchestrated a social takeover defined by the villain's signature trinity: crime, couture, and chaos. We inaugurated 'Bad Girl Summer' with a social campaign that didn't just trend—it dominated. We transformed green-screen capture of Emma Stone into high-fashion editorial motion that felt native to TikTok while remaining distinctly Cruella. By mapping her cinematic revenge arc across social channels, we pulled the audience into the narrative, funneling them through immersive creative that celebrated the rebel in everyone. The result was a campaign that shattered Disney's engagement benchmarks.
With illustrated motion graphics and attitude-fueled kinetic typography, we took fans through Cruella's origin story, and showed that she's just getting started.
CRUELLA SOCIAL TEAM:
Brad Burris, Creative Director
Jessica Kaldem, Sr Art Director
Noah Estep, Designer
Brian Freia, ACD, Copy
Juliet Brooks, Copywriter
Kenny Breit, AV Editor
Allie Roche, Sr Strategist
Nicole Stetter, Director of Engagement
Ty Budde, Account Director
Alex Chum, Account Manager
Brian Deininger, Account Coordinator
