To release the first piece of AV in the Matrix Resurrections campaign, BOND developed an award winning, industry-first experience that dynamically served 233,000+ iterations of the teaser trailer to fans, personalized to the exact minute of their local time in the world.
We built this interactive experience on the powerful legacy of the franchise by embracing the iconic red and blue pills to engage fans to make a choice, again and again. This resulted in a massive reaction around the world, with fans and the media comparing every moment they uncovered through the multiple iterations they were seeing.
This ground breaking technology dynamically assembled each iteration through cloud rendering to insert mutiple variations of footage into a unique teaser trailer that fans could watch. Paired with original VO from Neil Patrick Harris and Yahya Abdul-Mateen II, we brought fans into the Matrix through immersive GFX of digital rain and a custom generated time stamp of their local clock from that very moment.
Our work sparked a viral reaction across the globe, recognized by the entertainment industry as a new benchmark in digital marketing and was awarded the prestigious Grand Clio Award for Theatrical: Innovation at Clio Entertainment 2021.
THE MATRIX: REVOLUTIONS / CAMPAIGN TEAM
Brad Burris, Creative Director, Digital + Social
Russ Lee, Creative Director, Digital + Social
Ben Andron, Creative Director, AV
Bernard Crosland, Creative Director, AV Motion
Joey Samaniego, Creative Director, Print
Chris LaMons, AV Editor
Allie Comperchio, AV Editor
Matt Winkler, Director of Web Technology
Olen Davis, Lead Developer
David Rosenzweig, Sr. Copywriter
Ariel Roth, Sr. Art Director
Darnell Brisco, Head of Growth
Ty Budde, Account Director
Allie Kirk, Strategy Director
Pete Soldinger, Head of Unified Comms
Nicole Stetter, Director, Engagement Strategy
Special thanks to Seth, Luke, Pat and Brian for their leadership and commitment to driving innovation and integration at BOND.
AWARDS
Grand Clio Award / Theatrical: Innovation
Clio Entertainment 2021
PRESS
SyFy
'The Matrix Resurrections' Trailer Sends Twitter Down A Rabbit Hole Of Fan Theories
Collider
First 'The Matrix Resurrections' Trailer Will Make You Say "Whoa" All Over Again
