PEACOCK

As the Social AOR for Peacock, our team at BOND cultivated a fan-first entertainment escape that highlights the incredible breadth of the streamer's library, from Bravo and WWE to beloved sitcoms and trending new Originals. We transformed series highlights into genuine cultural moments, meeting fans exactly where they are with front-row access, exclusive behind-the-scenes content, and real-time coverage of iconic events.

Our always-on strategy utilized a thoughtful brand voice, vibrant creative, and deep community engagement to turn new Originals into evergreen staples. We mastered the art of eventizing global fandom moments, seamlessly bringing the Super Bowl and the premiere of Love Island USA together in the same feed like two birds of a feather.

We even partnered with Google Pixel to bring a heart rate challenge to Love Island USA fans and see who will get pulses racing the most. This social collab crossover expanded our reach to keep the conversation flowing and gamify the series with wearable tech.

Overall, the results of our impact on the Peacock Social AOR were nothing short of impressive as we moved beyond mere follower counts to build a truly dedicated fandom. By driving record engagement and building meaningful connections across hundreds of titles, our team helped Peacock officially enter its "strutting" era. We proved that when you truly show up for the fans, they show up for the brand in return.