Partnering with Apple TV at BOND, I helped launch award-winning titles through bold, first-to-market social campaigns. By merging Apple's signature brand "magic" with a high-end editorial lens, we created content that honored the craft and cinematic scale of every story.
Our Instagram "spread" carousel for Prehistoric Planet was the first of its kind for the brand to rotate the iPhone's perspective and travel vertically across seamless content from the depths of the ocean to the land and sky where dinosaurs roamed 65 million years ago.
To keep fans searching for clues throughout the mysterious twists of Shining Girls, we leveraged a first-to-market evolving carousel that continuously revealed new details about the serial killer case each week of the season. Launched with a collab between Elisabeth Moss and Apple TV, this unconventional hack of Instagram brought back "hidden" archived posts to update the 10 panel carousel, tied to each new episode as fans witnessed the creative morph into new exclusive content and BTS interviews with the cast. Through meticulous planning, testing and a coordinated CM deployment strategy, the Shining Girls Instagram became a living destination for fans of true crime dramas to anticipate the evolving mystery and interact on social to solve the case.
Tom Hanks tapping on your screen next to his loyal companion, Goodyear, was a brilliant entry point for Finch. By leaning into their post-apocalyptic bond, our team and Apple TV created an instant connection with fans and dog lovers everywhere. This editorial social creative introduced the theme of "Engineering Humanity" for the campaign, bringing fans into the world of Finch as he tries to hold onto what's left of his humanity alongside his dog and a robot named Jeff, as they navigate the dangers of traveling across a scorched earth.
To launch the rugged Alaskan crime drama The Last Frontier on Apple TV, we got fans ready for adventure by partnering with Yeti to create The Last Frontier Survivalist Watch Kit. These exclusive GoBoxes were sent to outdoor enthusiast content creators with a challenge to film themselves watching the premiere episode in the wilderness. Packed with Alaskan-themed snacks, an in-world newspaper and gear for the great outdoors, these adventure-filled watch kits and influencer reaction videos helped our campaign reach the primary audience of Action-Seeking Dads to start streaming the new series.
Working with Devin Super Tramp, his crew took the outdoor screening to a new level, as he climbed a mountain with a TV strapped to his back to watch the premiere of The Last Frontier from the top.
For The Family Plan 2, our social campaign was anchored in custom content capture with the cast featuring Mark Wahlberg, Michelle Monaghan and Mark's extended family of high profile athlete friends / influencers that were getting ready for the holidays. Captured at the Press Junket in London, the Secret Santa Gift exchange video featured funny gifts tied to the characters and memorable moments from the film. We took 'getting cozy' to the next level with a custom four-person conjoined sweater, physically bringing the cast and influencers together inside one oversized knit to watch the new film on Apple TV.
For Apple TVs coming-of-age romantic drama The Sky Is Everywhere, we took fans on an emotional journey through the balance of love and grief and how you can't have one without the other. The beautifully handcrafted campaign aesthetic was inspired by visual artist Valheria Rocha's on set vision and collaboration with our team at BOND to bring it to life across social. Stop motion floral photography and tactile mixed media collage elements were created and captured at an in-house shoot, directed by Noah Estep and Paige Triplett to build our social art direction.
Our long-form YouTube creative "Sonic Bloom" explored an binaural audio driven visual experience that showed when emotion meets sounds, it reaches new heights. Edited by Sarika Punde, the sound gradually shifts from the left to the right ear, resulting in a piece that harmoniously blends love, grief, and music.
Centered around the strategic creative theme of "Big Emotions, Beyond Reality" our campaign center piece was a surreal editorial-style carousel that pulled fans into the world of the film to see and feel the weight of the emotions of the characters.
Our work in partnership with Apple TV for The Sky Is Everywhere was recognized for multiple Clio Entertainment Awards:
Gold Clio, Motion Graphics
Silver Clio, Long Form Social Media
Silver Clio, Social Content Campaign
APPLE TV SOCIAL CREATIVE TEAM:
Brad Burris, Creative Director
Ariel Roth, Associate Creative Director
Noah Estep, Sr Art Director
Paige Triplett, Sr Art Director
James Kohlmeier, Sr Art Director
Ty Baron, Sr. Designer
Jessica Trinh, Designer
Sham Shakir, Designer
Brian Freia, Creative Director, Copy
Juliet Brooks, Copywriter
Mariana Uribe, Copywriter
Meha Razdan, Copywriter
Sarika Punde, AV Editor
Michael Yanoska, AV Editor
Jessica Lee, Account Director
Alex Galick, Account Director
Alexandra Kugler, Account Director
Ari Norvelle, Account Manager
Cara Benson, Account Manager
Jasmine Malone, Account Coordinator
Maddie Buckman, Digital Producer
Pete Soldinger, Head of Creative Strategy
Jessica Cooper, Sr Strategist
