How do you reveal a toy line to fans and collectors for the 5th and final season of Stranger Things that had the world waiting to see the epic series conclusion? We brought the Upside Down into our world through a broadcast TV spot and social cutdowns, fueled by nostalgia and first looks at the new set pieces before the season premiered on Netflix.
From script and storyboards to a custom built home office on the BOND Studio sound stage, we grounded our creative in the Stranger Things cinematic aesthetic while capturing the imaginative play of modern-day kids discovering this fan-fueled world of Season 5 details.
With collaborative integration across BOND, every step of the shoot and post production was considered to achieve a cohesive vision with our partners at Jazwares & Netflix, through my creative direction and talented teams on pre-viz 3D renders, AI storyboard shot lists and motion tests, wardrobe & casting, set builds and props curation.
Our Director of Photography, Jon Salmon and the entire production crew brought the magic of the series to life, capturing in camera color and lighting effects that followed the Stranger Things vibe and brand guidelines.
STRANGER THINGS TV SPOT CREW:
Brad Burris, Creative Director & TV Spot Director
Leslie Sager, Sr. Director, Creative Production, BOND Studio
Katie Bettini, Art Director, BOND Studio
Jon Salmon, Director of Photography
Courtney Buege, Sr. Designer
David Rosenzweig, Sr. Copywriter
Maddie Buckman, Digital Producer
Ari Norvelle, Account Manager
Jon Milano, Sr. Direction Production
Martin Mamangun, Specialist of Creative Production
Micheal Yanoska, AV Editor
Kenny Breit, AV Editor
Dan Caesar, AV Editor
Jamie Grant, AV Editor & VO artist
Alyssa Hill, Strategist
Ty Baron, Sr. Designer
Darnell Brisco, Head of Growth
