To bring fans into the addictive world of HBO's Euphoria, my team and I at BOND developed targeted social creative and premium paid content that intrigued and connected with Gen Z and Millennial audiences, inspiring a dedicated, active fanbase that stayed hooked on the show for good.
Our creative partnership with HBO for this groundbreaking series campaign was fueled by social motion content that introduced the relatable characters, exclusive soundtrack visualizers, BTS recaps and targeted media buys that launched a generation defining mood.
Custom takeovers on PaperMag and other industry content hubs brought fans deeper into the world of the series with rich media videos and original digital artwork to target fans of Zendaya, the emerging cast and the iconic series soundtrack.
Our social art direction utilized vibrant colors and dynamic motion transitions to introduce an ownable aesthetic for the series, to emphasize the characters' emotional states and the show's relatable themes across video edits and cinemagraph motion assets.
EUPHORIA S1 / SOCIAL CAMPAIGN TEAM
Brad Burris, Creative Director, Digital + Social
Russ Lee, Creative Director, Digital + Social
Bernard Crosland, AV / Creative Director, Motion Design
Zoe Proser, Sr Art Director
Ying Xie, Sr Designer
Ryan Kim, Sr Designer
Matt Winkler, Director of Web Technology
Zak Posner, Web Developer
