WARNER BROS.

To release the first piece of AV in the Matrix Resurrections campaign, BOND developed an award winning, industry-first experience that dynamically served 228,000+ iterations of the teaser trailer to fans, personalized to the exact minute of their local time in the world.

We built this interactive experience on the powerful legacy of the franchise by embracing the iconic red and blue pills to engage fans to make a choice, again and again. This resulted in a massive reaction around the world, with fans and the media comparing every moment they uncovered through the multiple iterations they were seeing.